11 — Market Research

Consolidated index of the initial local-market research: who’s out there, what they’re worth, where they leak, and the directory plays built on top. The raw data lives in two sibling repos (source of truth); this section is the business-plan view of it.

⚠️ Private — real company names and revenue estimates throughout. This section is deliberately NOT in build_share.py’s page list and must never be added to the public share site.

What’s here

File	What it gives you
`prospect-registry.md`	Generated summary of the 135-company prospect registry — the “~150 SEO/website reports.” Coverage by region/tier/category + the tier-2+ priority target table.
`build_summary.py`	Regenerates the summary from the registry. Run after new research lands.
`directory-arbitrage.md`	The directory play: Scottsdale, Pocatello, Boise, Coeur d’Alene coverage, pipeline, and how it feeds the funnel.
`sample-reports/`	Full-length example deliverable: the Idaho Skin Institute website review (v1).

Sources of truth

Asset	Where
Prospect registry (135 companies, dedupe key `name\\|city`)	repo novajaialai/AI-business → `prospects/data/prospects.json`
Prospect CLI + dashboard source	same repo → `prospects/prospect.py`, `prospects/site/`
Verified-stats registry (fact-checked numbers for shareables)	same repo → `prospects/data/verified-stats.json`
Directory pipeline + per-city data	repo novajaialai/local-directory-arbitrage (mirror: Linux `~/AI-business/directories`)
Deal-flow dashboards (live)	pocatello-deal-flow.pages.dev · deal-flow-dashboard.pages.dev (company names blurred on the public one)

Discipline

New company researched → append to the registry in AI-business (never a side list), then re-run build_summary.py here.
Any stat that goes into a shareable deliverable gets verified once into verified-stats.json first.